About the GVSU Edition This text is an adaption of Business Communication for Success, an open textbook produced by the University of Minnesota Libraries Publishing in 2015. Author: [Author removed at request of original publisher]. I had no complaints. I would prefer a more advanced textbook but this text works well for a lower level or introductory course. However, as indicated below under my structural comments, really the modules are “Writing”, “Presentations”, and “Context”. If my students needed help with grammar, they would need to consult other resources for this. I added a few modules to address today's social mediums in more detail. The relatively short modules also suggested several possible ways in which I could smoothly reorganize them and use them in a class without making the sequence seem disjointed. The first chapter’s grammar review and the second, punctuation, offer the chance to review a wide range of sentence grammar topics, but the topics are not ordered in a sequentially logical way. Great job on the organization of the text. Well-organized, easy to navigate and aligned with chapter objectives in a consistent fashion. I was also able to breakup information and organize in a way that best fit the flow and schedule of my teaching. This is alleviated in other texts by the inclusion of example documents--which are very rare here--or by varying page layouts. Communication is such an essential leadership skill and myself and a fellow Associate Professor teaching this course found that student's skills in that area were... At nearly 800 pages, the text is immensely comprehensive. Serviceable interface, but it didn't particularly wow me. The text descriptively covers nearly all the requisite topics and subtopics under the banner "business communication," as well as a number of related rhetorical and conceptual approaches that are fairly typical in the field. Designed exclusively for working professionals in advertising, public relations, or corporate or nonprofit communications, the Professional MA in Strategic Communication focuses on the study of communications strategy, planning, and evaluation, as well as persuasion and advertising theory. However, with digital texts, I have had no difficulty in making the changes and even rearranging the chapters as needed. The text has been updated (2015) from the first edition. As far as I could tell the book is accurate and free of error and biases. Each section can be understood independently, I didn't find myself having to reference previous chapters to make sense to the current one. I believed the last chapter of the book, Chapter 19, could have appeared somewhat earlier in the book. I think it would have been easier if it had a link at the end of the section that connected the next section. Since the bulk of business communication is online now, I would like to see at least full chapter dedicated to texting, email and internet communication. As noted under consistency the text can easily be mixed together, which is very important given the differences in certain types of chapters (list/definition chapters vs. actual applied writing chapters). Otherwise clear and accurate. I find the author's sender/message/receiver model for communication somewhat dated theoretically, but that is also my critique of most textbooks in the area. However, the textbook's overall appearance is quite bland. I appreciate the typographic choices and the chapter outlines are very clear and straightforward. Slides would have been a plus! Warren Buffet stated that he thinks “The most valuable investment that you can make in yourself is to improve your ability to communicate. The text was well written, and I found no grammatical errors. Reviewed by George Boone, Visiting Assistant Professor, Augustana College on 11/13/18, Overall, the book covers a wide range of topics. Many of my students like pared down yet comprehensive texts, and I think they'd like this. Reviewed by Daniel Emery, Associate Professor of Business Communication, University of Oklahoma on 1/12/15, The book is exceptionally comprehensive, comparable to other large omnibus collections for business communication. I do feel that more images and media can be added. The book is exceptionally comprehensive, comparable to other large omnibus collections for business communication. Coverage of organizational communications theory and strategies is woven into much of the text but not in an explicit way - the focus is more on developing the individual's own strategy. The topics were well selected, though formal speaking... The structure of the book in its entirety is too grand. This text uses a very simple communication model and doesn't provide additional information or models which would apply better to virtual teams and their communication. Though the content in this text is good, I wish more examples were given in this textbook. They are consistent among each chapter and offer relevant activities to reinforce learning. The third chapter on word choices has a similar issue. THIS EDITION ADAPTED FROM A WORK ORIGINALLY PRODUCED IN 2010 BY A PUBLISHER WHO HAS REQUESTED THAT IT NOT RECEIVE ATTRIBUTION. I would have like more information regarding how to facilitate a meeting, ethical communication, and organizational culture. It would be an easy addition. Liked how the earlier concepts are built upon in later chapters. The text is quite comprehensive in its coverage of the key (and standard) topics and compares favorably with the very well known and widely used conventional text that I have been using in my Business Communications class, as well as others that I have used or reviewed in instructing the subject over the past 20 years. For every concept of the author introduced, he gave context, the why and if needed consequences if the conventions are not heeded. I integrated this book as a supplement in a Psychology of Leadership course. The organization raised some questions. read more. Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. I was disappointed with the slang used in Chapter 2's introductory exercises. I had issues using the search option within Kindle with this text. I found no issues with this book. to immediately influence businesses through immediate and very public forms of communication. From the basics of the communications model to group work effectiveness, this book has the components to teach students important skills they will need in the business environment. However, this work would likely be most useful as a teacher planning supplement or to provide readings/exercises on specific topics. The topics/chapters flow nicely from one to the next. The framework would then proceed more logically from the general to the specific. This book is easy to navigate with clear headings. This book is very easy to navigate. I deeply appreciate McLean's Business Communication for Success as the first truly effective and customizable open source text in our area. Perhaps an instructor might see these as good guideposts, yet this reviewer believes that supplemental materials will be needed for a more in-depth and detailed coverage of these areas. I used this book for a recently business communications course. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product. While not every platform is mainstream, the ones that are increasingly used in professional settings certainly need to be taught at the collegiate level in a comprehensive manner. I did not follow the organization or structure of the text as it was in any way, that was the only challenge I found with using this text. Does an accurate job describing norms and responsibilities for different types of business communication tasks. While the content in this textbook is really strong, the included learning exercises and discussion prompts are less helpful. Please share your supplementary material! Their vagueness is connected to the book’s overall lack of practical workplace examples. Accurate and timely as of the date of publishing (2010). The creators' knowledge of the topic is obvious throughout the book. Subunits could be reorganized and realigned if need be without too much effort. It definitely seeks comprehensiveness, to introduce a complete spectrum of business communication methodology. Teachers looking for more in depth analysis of studies or more theory-driven analysis, however, might find the book lacking. A third aspect that I cover in my Business Communication class is formal business report writing, and this would need more coverage and even a chapter devoted to it. The drawbacks to using this text include a lack of supplemental teaching resources, minimal graphics in the text, and lackluster chapter exercises. This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School. Highly accurate, may be due for an update soon, just to bring things more current to how today's business communicators operate. The credibility of the content is strengthened by the consistency. Navigation is not at all difficult, as the chapters are clearly segmented and there is a drop-down "Contents" bar for finding other sections fast. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Some of the included discussion questions are a little outdated. LinkedIn, Twitter, Instagram and to some extent Pinterest have proven their marketing prowess and are structured enough to teach the basic business applications. I would prefer oral communication chapters to come before written communication. This does not mean that the opportunity for learning about errors is lost -- even Much like its technological relevancy, our culture shifts too quickly to give this book the highest marks. read more. The content, in terms of the concepts and theories of communication, and the explanations and examples presented, is accurate and supported by citation of relevant and relatively recent sources. Learn more about the communication studies major and minor programs. read more. In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Within the chapters, the information is laid out in a clear manner. The inclusion of pithy quotes, short exercises after each section, and sections and chapters which are not too long have also enhanced clarity and readability. I could use the groupings of this text in my course. Because this book requires a great deal of jumping around, I wish the interface was a little friendlier, more convenient. Divided well. University of Minnesota-Twin Cities offers 2 Mass Communication Degree programs. Vocabulary and terminology is covered and there are avenues for instructors to add on. In general, I felt that the author did pretty balanced job of avoiding stereotypes and clichés. read more. Chapter 18: Intercultural and International Business Communication. Didn't see enough information on distance/telecommuting and communicating via video. In Chapter 9: Business Writing in Action, for instance: What is provided is accurate, just somewhat inadequate. I integrated some of the more current business communications tools like Linked In, resume building, and more in the writing sections. The grammar sections provide a backbone; generally good examples provided. The reason for this is that it focuses on several areas, which could not be adequately covered, or covered well, in one semester. Chapters 1-15 could easily be grouped into three modules: Introduction to Communication, Writing in Business Settings, and Speaking in Business Settings. No grammatical errors were found. I find it too expansive, its attempt to be all-encompassing creating qualitative and theoretical deficiencies, and its lack of actual workplace examples a serious deficit, but it does make easy access to core principles in accessible language. The book includes learning resources and... The pre- and post- exercises in each chapter were beneficial. I quickly find the section I wanted and go straight to whatever page I wanted. The examples used are also ones that are not limited in time or context and hence less susceptible to change. I was surprised not to find hypertext links other than those in the citations - but I suppose that would make it difficult to publish in multiple formats, and managing broken links would be a nightmare. Typically the chapters begin with basic concepts and vocabulary and then proceed to application. These chapters (specifically the last two - on intercultural communication and teamwork) may require more review/updating in coming years than much of the other material. Business Communication for Success Business Communication for Success [AUTHOR REMOVED AT REQUEST OF ORIGINAL PUBLISHER] UNIVERSITY OF MINNESOTA LIBRARIES PUBLISHING EDITION, 2015. Comparable to most business communication texts available commercially. Easy to read and comprehend. All 10 examples of page 35, appeared to be derived from African American slang...certainly not inclusive. I am a stickler for grammar, and I found no errors in my reading. In addition, the exercises have a consistency in framework and resulting time required to do them. This book was written in 2010 and focused more on written and verbal communication. Reviewed by Jason Harper, Senior Lecturer and International Coordinator, Fort Hays State University on 11/12/18, The contents do offer instructors a comprehensive list of key writing areas that should be covered in a college writing class. Though Chapter 18: Intercultural and International Business Communications is welcome, it does not address the truly identity-charged workplace atmosphere. read more. I would prefer a more advanced textbook but this text works well for a lower level or introductory course. I would have liked to have seen a formal proposal chapter, but overall, I would recommend this book for business programs and courses that want to engage students and teach them important skills vital to their success. When not at work, I love reading fantasy books, watching goofy cartoons, traveling, and walking for exercise. Still, because... At the risk of sounding like a broken record, this text does feel slightly limited (only one model of communication) and behind the current communication trends (virtual teams). When reviewing other texts, this text is consistent with topic areas covered. The text adheres to the same structure throughout each chapter. I read the book on my Ipad within the iBooks platform. The text covers all areas of the subject appropriately. Chapter 1: Effective Business Communication. It includes both pre- and post-lesson exercises. Students would have preferred a way to annotate the textbook when reading it. This is a text about business communication; the grammar is accurate and contains no errors. The chapters are all organized in parallel structure and engage the same terminology. I would not use it for any Business Communication class that I personally taught. University of Minnesota (2015). I added a few modules to address today's social mediums in more detail. The text takes nearly a hundred pages to really get to writing and communication specifics, and it is not entirely clear why some (of the 19) chapters appear where they do. Each subsection starts with clear learning objectives, followed by the main content, key takeaways, and then learning exercises. Courses. There is no glossary, however, and the index is less comprehensive than I would have... Find Communication Skills for University Success at Minnesota School of Business-Waite Park (Minnesota School of Business-Waite Park), along with other Health in Waite Park, Minnesota. This text was exceptionally well written and very comprehensive. Moreover, the author’s brief bio makes it clear that he has expertise in the subject of Speech and Communication. The concepts that text introduces are consistent within each chapter and throughout the book as a whole. Could add the importance of how to facilitate a meeting, ethical communication, skills. 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