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It must advance the goals of the organization, and it must be appropriate in scale and fit. The article ignited an industry firestorm. "One group was trying to maintain their legacy and trying to stop the momentum of change, of innovation, of enabling rather than controlling the business," Mann says. But it’s not technology that matters. "Nick Carr is a provocateur and author rather than a technologist, and I don't think he understood what IT does when it does it well.". Nicholas Carr, Harvard Business Review, 2003. In this case, the angry and dismissive reactions came from the people Carr accused of over-selling their products to their customers—CEOs of information technology companies. He examines the evolution of IT and argues that it follows a pattern very similar to that of earlier technologies like railroads and electricity. Lesson #2: Tell a good story with a complete, well thought-out argument, in sober terms and no jargon. But, as I have just tried to do, we can look back over the last decade and learn a few lessons. FACULTÉ DES SCIENCES DE LA SOCIÉTÉ IT Doesn’t Matter 28/02/2017 Dejan Munjin 2. That was the start of a number of my clients' journeys to the cloud," Mann says. ", [ Q&A: Nick Carr on 10th anniversary of 'IT Doesn't Matter', BLOG POST: IT Doesn't Matter: What every IT pro needs to know to survive in the cloud era -- Part 1 | Part 2 ], Carr advocated spending less on IT, both to reduce costs and to decrease the risk of buying soon-to-be obsolete equipment and applications. "From another point of view, I think I probably understated the new things that IT departments would have to grapple with. This is a very broad definition of information technology and Carr was clear in his assertion that its innovative days were over. Lesson #3: While sounding controversial, make sure you echo a very mainstream idea and attitude. ", It so happened that a few days ago, Ben Bernanke, Chairman of the Federal Reserve Board, talked in his Bard College commencement address about “knowledgeable observers [that] have recently made the case that the IT revolution, as important as it surely is, likely will not generate the transformative economic effects that flowed from the earlier technological revolutions.” He was referring not to Carr but to very recent observations by economists Robert Gordon and Tyler Cowen, and also pointed out that similar observations have been made for a long time, quoting John Maynard Keynes’s reaction to this mindset in the midst of the Great Depression: "We are suffering just now from a bad attack of economic pessimism. IT has become a commodity. It Doesnt Matter Nicholas G Carr 1- Reflection on the article of Carr In May 2003, Harvard Business Review (HBR), a magazine mainly addressed to business people in general such as managers, analysts and strategists etc., and IT constituencies in particular such as vendors, researchers, engineers etc., published a revolutionary article written by Nicholas Carr entitled “IT doesn't Matter ”. Nick Carr's article "IT Doesn't Matter" was published in in Harvard Business Review in May 2003 and ignited an industry firestorm for its perceived dismissal of the strategic value of IT. I offer the following lessons to those who want their articles and blogs to be remembered—and celebrated—ten years after publication. Possibly the greatest rebuttal to “IT Doesn’t Matter,” (although it wasn’t presented as a reaction to Carr) was published by Andrew McAffee in 2004, as a … At The Effective new zealand map pdf download IT Summit.IT Doesnt Matter. August 30, 2016 by huynhtranb. Examining network connections on Linux systems, Wi-Fi 6E: When it’s coming and what it’s good for, 5 questions to answer before deploying Wi-Fi 6, What to know about Azure Arc’s hybrid-cloud server management, At it again: The FCC rolls out plans to open up yet more spectrum, Chip maker Nvidia takes a $40B chance on Arm Holdings, Nick Carr on 10th anniversary of 'IT Doesn't Matter', IT Doesn't Matter: What every IT pro needs to know to survive in the cloud era -- Part 1. Most of these comments seem to be a reaction to Carr's provocative title "IT Doesn't Matter". Most of these comments don't reflect much understanding with what Carr actually says, but seem to be a response to their personal ox being gored. This essay explains why the ideas presented by Nicholas Carr in his article are applicable in every corporation. It is common to hear people say that the epoch of enormous economic progress which characterised the 19th century is over; that the rapid improvement in the standard of life is now going to slow down. DIRECT DOWNLOAD! They all contributed to the widespread perception that while investing heavily in the new technologies of the network era was certainly expensive, it was nothing compared with the cost and risk of not doing so.”, But McAffee’s conclusion, based not on generalities but on a careful study of a company and its use of IT, was the opposite of Carr’s: “…an example of wise IT investment comes from an unlikely source: Inditex Group, a clothing manufacturer and retailer based in northwestern Spain and best known for its Zara stores. And IT managers and their bosses (especially their bosses) are still afraid to be left behind so they buy technology for technology’s sake as an insurance against losing their jobs. Carr was right to complain about over-hyped technology, and just for that he deserved the huge audience he has enjoyed for a very long time. "Best practices are now quickly built into software or otherwise replicated. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). 301 certified writers online. The article “It Doesn’t Matter” helps managers and leaders to embrace the best business ideas. The concepts are required in our corporation in order to realize its goals. `I don't much care where--' said Alice. All the response doesn't imply a useful argument. Vendors, consultants, analysts, and the press still over-sell technology, telling us that the latest buzzword (see big data) will revolutionize our lives and warning organizations not to be left behind. Most of these comments don't reflect much understanding with what Carr actually says, but seem to be a response to their personal ox being gored. Network World |. Carr has been a very refreshing antidote to our addiction to technology, to the widespread belief that the latest technology is always revolutionary, and to the numerous pundits who proclaim how it is going to change our lives forever. What Impact Is Technology Having On Today’s Workforce? The main thrust of the article “IT doesn’t matter” by Nicholas Carr is the notion that IT (Information Technology) is no longer a means of competitive advantage but rather has become relegated to the status of a utility. "Some of them really took offense at the article, but others said, 'Yeah, I can see a lot of sense here. Carr says today, “The dot-com collapse was one of the reasons that I started thinking about the implications for this within companies, and within IT departments.” For IT managers then (and even now), Carr not only articulated well their frustration with pushy vendors who became quite aggressive during the Roaring Nineties (and the Y2K problem-that-wasn’t), but also their disappointment with how their area of expertise, glorified and extolled just a few years earlier, now became tarnished, reeking of “excess.”. Andi Mann, a former industry analyst and longtime enterprise technologist, saw that dichotomy among the IT executives he worked with. Both groups were interested in trying to prove Nick Carr wrong, but for different reasons and in different ways. Another interpretation of Moore’s Law is that there are endless new possible applications of IT. At the very least, the article left a lasting impression. Assistant Managing Editor, Features, Others saw Carr's essay as a wake-up call. Lesson #5: Ignore examples that don’t fit your argument. It underpins the operations of individual companie… To everyone else, technology is just a tool to do their jobs, something that's taken for granted, according to Tapper. Unlike electricity, IT is very different from what it was even ten years ago. Article: IT DOESN’T MATTER BY NICHOLAS CARR This article is written by Nicholas Carr and it has become so popular because of its important topic about information technology in business today. The jarring headline of Carr's May 2003 article, "IT Doesn't Matter," is what many people remember, and it tends to overshadow his more thought-provoking thesis: that companies have overestimated the strategic value of IT, which is becoming ubiquitous and therefore diminishing as a source of competitive differentiation. That should be encouraging to writers trying hard, in the face of so many examples to the contrary, to avoid thinking outside the box or shifting a paradigm or disrupting something or inventing new terms and made-up words (see The Most Annoying, Pretentious And Useless Business Jargon). Absolute certainty in how the future is going to unfold is an important ingredient in the longevity prescription. His historical analogies served to describe a pre-determined, inescapable future. I thought Carr was wrong and the other keynoter was absolutely right—only that Carr’s presentation was delivered in English and the pundit’s in pundit-speak, awash with made-up words and over-the-top pronouncements. Opinions expressed by Forbes Contributors are their own. "If you look at IT, the bulk of investment these days, certainly on the vendor side, is on cloud systems and applications," Carr says. The fact that it's still being talked about suggests Carr made some valid points. Copyright © 2013 IDG Communications, Inc. But Carr's central argument is not that IT, literally, doesn't matter. This is kind of where we're heading, this is what I'm trying to do,'" Carr says. Actually, don’t even bother with any examples to support your argument. Best practices are now quickly built into software or otherwise replicated. How Is Blackness Represented In Digital Domains? Industry watchers agree -- to varying degrees. But beyond contemplating its beneficial impact on writers, the impressive long life of the article calls for a bit of analysis: what made an article based on false premises and failed predictions so successful and awe-inspiring that ten years later CIO Journal says that Carr “has largely been vindicated”? Today, no one would dispute that information technology has become the backbone of commerce. IT gives strategical advantage in early adoption phase 2. Subscribe to access expert insight on business technology - in an ad-free environment. At the beginning of their evolution, these technologies provided opportunities for competitive advantage. "The opportunities for gaining IT-based advantages are already dwindling," Carr wrote in the Harvard Business Review article. No company has specific advantage from using. "On the other hand, if you look at corporate spending, cloud is still a fairly small percentage of overall spending, even though it's growing quickly. Just as a consensus was forming about the value of IT, the Internet stock market bubble burst. It's a bit out of control now -- one company had 30 Amazon contracts and didn't know about them.". "The biggest backlash came from IT companies. `Oh, you're sure to do that,' said the Cat, `if you only walk long enough.' Ten years ago, Nick Carr said IT doesn't matter -- sort of. How Can Tech Companies Become More Human Focused? N 1968, a young Intel engineer named Ted Hoff found a way to put the cir- cuits necessary for computer process- ing onto a tiny piece of silicon. ", Bernanke goes on to explain why he thinks the end-of-innovation camp is wrong: ”…innovation, almost by definition, involves ideas that no one has yet had, which means that forecasts of future technological change can be, and often are, wildly wrong. Leslie Perlow and Stephanie netbeans pdf Williams. Just one example. There are no exceptions," Tapper says. In his HBR article, "IT Doesn't Matter," Nicholas Carr has stirred up quite a bit of controversy around IT's role as strategic business differentiator. Nicholas Carr originally came to prominence with the 2003 Harvard Business Review article "IT Doesn't Matter" and the 2004 book Does IT Matter? Why Should Leaders Stop Obsessing About Platforms And Ecosystems? Lesson #6: Make sure your topic is a “fuzzy term” which could be re-defined in the future. On the other hand, IT pros have new challenges to address, such as cloud strategy, mobility and social media. It wasn't shared on Facebook, it didn't trend on Twitter and it wasn't voted up on Reddit -- none of those sites existed at the time. But the reaction went way beyond what I expected.". Otherwise I never give it a second thought. Carr’s audience was ready to hear that technology’s glory days were over (see Lesson #1), but his straight-forward delivery was surely an important additional ingredient in the article’s longevity prescription. Electricity is a commodity, IT is not. "Back then, IT companies tried to sell the latest server model as the key to strategic advantage -- you need to be on the cutting-edge of infrastructure or your business is going to be overwhelmed by competitors. They're outsourcing or procuring different clouds. But Mann saw some IT leaders accept the implicit challenge and begin laying the groundwork for cloud computing because of Carr's article. At that level, the idea that the basic technology was going to be neutralized as a competitive differentiator has basically panned out.”. Therefore the most important question in Carr's book, I think, is one he doesn't allow to be asked. It doesn’t protect the powerful.” At the same time, Biden argued that Trump had undermined both the free press, with his verbal attacks on journalists, and the independence of the Justice Department, with his insistence that the attorney general do his political bidding. Many businesses today are investing heavily in information technology like … "I knew I was writing something that was provocative and that went against the grain of a lot of the rhetoric that was out there about information technology and business. (Read the full Q&A here). And as for IT-spurred industry transformations, most of the ones that are going to happen have likely already happened or are in the process of happening. In this article, it is used in its common current sense, as denoting the technologies used for processing, storing, and transporting information in digital form.”. The so-called “Moore’s Law” is interpreted by Carr and others to mean that the relentless reduction in the cost of computing makes IT a “commodity,” widely available and abundant. `What sort of … His invention of the microprocessor spurred a series of technological breakthroughsdesktop computers, local and wide area networks, enterprise software, and the Internetthat have transformed the business world. IT Doesn’t Matter . We will write a custom Critical Writing on “IT doesn’t matter” by Nicholas Carr specifically for you for only $16.05 $11/page. Nicholas carr it doesn t matter pdf Nicholas carr it doesn t matter pdf Nicholas carr it doesn t matter pdf DOWNLOAD! FACULTÉ DES SCIENCES DE LA SOCIÉTÉ Institute of Information Service Science 1. Here Is Some Good Advice For Leaders Of Remote Teams. I remember watching Carr give a keynote address explaining methodically why IT doesn’t matter at an IT conference in 2004, followed the next day by a famous business consultant/author rebutting Carr and insisting on the importance of IT. However, I must conclude that there are serious limitations to the power of the pen. “The article was really about the IT infrastructure,” Carr explains to Network World, “which is basically what IT departments were mainly concerned with 10, 11 years ago. Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry.”, McAffee echoed Carr’s complaint about the prevailing cutting edge mentality, although he identified, correctly, a wider range of culprits than just technology vendors: “In the late 1990s, companies often bought huge quantities of IT for reasons that had nothing to do with their business models or long-term strategies… [The] fear of being left behind was reinforced by many constituencies, including software and hardware vendors, consultants, technology analysts, pundits, and the large, loud and growing e-business press. IT suppliers were the most upset, Carr recalls, since he essentially was telling corporate leaders to ignore vendor hype and to stop overspending on IT. Today, and in 2003, and before that, there were many companies that successfully used IT for competitive advantage without bothering to be “on the cutting edge.” Carr couldn’t (and can’t) see them because he is convinced that technology itself is the differentiator. Some IT pros, threatened by the thought of losing control, wanted to prove Carr wrong to their CEOs and maintain the status quo. Alice felt that this could not be denied, so she tried another question. As Carr’s article says,businesses have All Rights Reserved, This is a BETA experience. A Debate With Nicholas Carr Sponsored By Infoconomy. Steve Ballmer called it hogwash, Carly Fiorina dissed it. It’s how it is used that becomes an advantage. ", "IT Doesn't Matter" turned out to be a career-defining missive for Carr, who followed it up with multiple books (including 2004's "Does IT Matter?" Its contribution must be justified by strategy and incorporated by tactics. He looked at the present state and saw a lethargic, slow, controlling, almost domineering department of IT," says Mann, who today is vice president of strategic solutions at CA. Ever since tech pundit Nicholas Carr published a provocative Harvard Business Review article titled IT Doesn't Matter, business leaders have been debating Carr… To Tapper, one distinction Carr should have made is to specify who will care about IT in the future: "I think he should have said, 'To whom should IT matter?' The invention of the microprocessor dominated the business world in a way that connects people throughout the world in a more advanced technological way. Nicholas G. Carr - IT Doesnt Matter 1. Lesson #4: Make sure you use “convincing” historical analogies even if they have nothing to do with the topic of discussion. Excellent! IT has become a common infrastructure. In the trenches, CIOs and IT executives had more mixed reactions. Nicholas carr it doesn t matter pdf Is Silence Killing Your Company? Ann Bednarz covers IT careers, outsourcing and Internet culture for Network World. But now he says his 2003 was at “the level” of infrastructure and as such did not include the “new things.” Similarly, as Joe Weinman reported on these pages, McKinsey’s Will Forrest makes the distinction between “old IT” and “new IT.” So the prediction that there will be no innovation in IT “has basically panned out” because IT has changed? And as for IT-spurred industry transformations, most of the ones that are going to happen have likely already happened or are in the process of happening. I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. "I think he got people to start to think about it, to say, 'Let's step back from what we do and ask: Where is this all going, folks?' Just two years later, in 2003, Harvard professor Nicholas Carr wrote his article “ IT Doesn’t Matter ” in the Harvard Business Review. "The other group was saying to me, 'I think this guy's onto something, and I want to be the innovative CIO, I want to be the CIO who actually uses this technology.' Only when there's a problem. Yet, whereas it is desirable to interpret this article as the proof that we are undergoing one more paradigm shift (this explanation now backed by Carr’s historical perspective), at the same time, we must also echo a few criticisms of Carr’s theory, whereby giving hope and vision for those working in the IT arena. To his credit, Carr tells Network World, “I probably understated the new things that IT departments would have to grapple with.” But he did not have to wait ten years to understand that there were “new things.” Amazon was quite advanced in its innovative use of IT by 2003, and VMware was already a rising star. Without virtualization there will be no Cloud Computing, the one IT innovation that Carr correctly predicted in 2003, although he mistakenly saw it not as innovation but as a wholesale replacement for the IT organization (his 2005 article “The End of Corporate Computing” also made a splash) and the logical conclusion of his IT-has-become-a-commodity argument. Ten years after the HBR article, companies still have a long way to go on the path to cloud computing. His argument is based on the assumption that in the early days companies could get a strategic advantage, but that nowadays IT cannot give those advantages anymore. Posted on February 23, 2015 February 22, 2015 by sgozan. Carr argued that IT is like other “infrastructure technologies” that lost their competitive potential once they became “accessible and affordable to all.” But IT is different, it has constantly expanding functionality, while Carr’s other technologies—steam engines, railroads, electricity, telephones—have narrow functionality. There were no different scenarios, maybes, or possibilities in Carr’s 2003 article. Summary IT doesn’t matter by Nicholas Carr In his article in the Harvard Business Review of 2003 Carr argues that IT has lost its strategic value. Carr's argument wasn't exactly that IT doesn't matter, but rather that it has become a commodity providing little competitive advantage. Where Is There Still Room For Growth When It Comes To Content Creation? It must be understood and managed like any other resource. ", Suggesting that IT doesn't matter, that it's commoditized, and that cloud providers can do the job of IT fundamentally underestimated the value that IT brings to businesses, Mann says. 8-9). I don't think I expressed the full range of what was to come," he says. nature of IT written by practitioners from three different points of view. The article went viral the old school way: It was passed around the office, written about by other publications and discussed on IT news forums such as Slashdot. As mentioned above, Carr is much better than some other successful business and technology observers in his clear and straightforward discussion. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. And technology is now something we can't live without.". "We also suspected that it might be misinterpreted as being a Luddite's argument for typewriters rather than a nuanced argument that IT was strategically important not for itself but for what it enabled one to do, just as (using the analogy Nick used) electricity was more important for what people did with it than for the fact that it spawned a utilities industry.". We crave certainty because we need it, because we actually have no clue of what will happen the next minute, to say nothing about the next year or ten years. How Do Employee Needs Vary From Generation To Generation? "Once the masses of the world need something, it always becomes a utility. In 1968, a young Intel engineer named Ted Hoff found a way to put the circuits necessary for computer processing onto a tiny piece of silicon. Its author, Nicholas Carr, says today that it “completely changed my career… I’ve been on my own ever since.” This shining example of the power of the pen must be working miracles as an anti-depressant for writers everywhere. But he also got it hideously wrong. In his HBR article, "IT Doesn't Matter," Nicholas Carr has stirred up quite a bit of controversy around IT's role as strategic business differentiator. You may opt-out by. I think that has become fairly uninteresting from a strategic point of view.” Tell this to Amazon, Google, Facebook, LinkedIn, Netflix, and so many other new companies that IT begat and that thrive, among other reasons, because of their innovative IT infrastructure and innovative use of IT. And by nature a commodity doesn’t provide … He examines the evolution of IT and argues that it follows a pattern very similar to that of earlier technologies like railroads and electricity. Carr's arguments were, again, conceptual at best and present using a very soft methodology.Critique of the Arguments of Carr's: IT Doesn't Matter, C. Madewell, 6 Critique of Argument 3The third set of arguments that Carr makes is that commoditization of information technologies cause information technology businesses to crumble (Carr, 2003, pp. But the reaction went way beyond what I expected," Carr says. IT doesn’t matter or does IT, really? A safe prediction, I think, is that human innovation and creativity will continue; it is part of our very nature. The continued use of information technology (IT) can affect the future performance of an organization. “It doesn’t matter” is an attempt to realize the essential freedom of determining the meaning of an event for oneself. `--so long as I get somewhere,' Alice added as an explanation. Doesnt Matter, in its.A response to the Harvard Business Review article IT Doesnt Matter. "It's the only way you can deliver it. Looking back on the 10-year-old HBR essay, Carr says he got some parts right and some parts wrong. In 2003 Nicolas Carr published the very controversial "IT Doesn't Matter" paper in the Harvard business review. "The service providers are the ones that are going to buy all this stuff, they're going to integrate it and operate it." More and more, companies will fulfill their IT requirements simply by purchasing fee-based 'Web services' from third parties -- similar to the way they currently buy electric power or telecommunications services. , but he struck the right chords, '' Carr wrote in the morning thinking about my telephone the... Re-Defined in the HBR voted IT Doesnt Matter. this could not denied! Arms, '' he says article are applicable in every corporation with any examples to support argument! '' Mann says # 2: Tell a good story with a complete, well thought-out,... Matter which way you go, ' '' Carr wrote in the prescription! Carr says he got some parts right and some parts wrong ad-free environment determining the meaning an. 1: use a provocative and controversial title of business other hand IT. But downplays the necessity of IT, no one would dispute that information technology but... Controversial `` IT does n't Matter by Nicholas Carr IT doesn ’ t even bother with examples... He got IT right: IT doesn t Matter 28/02/2017 Dejan Munjin 2 are applicable in every corporation heading. Celebrated—Ten years after the HBR article, companies should rethink how much they pay for IT given this return... With Carr 's central argument is not that IT would move to utility! Most of these comments seem to be remembered—and celebrated—ten years after publication how do Employee Needs from! It investment and management will need to change dramatica//y goals of the 's. Employee Needs Vary from Generation to Generation much they pay for IT given this reduced return on investment power ubiquity... ' journeys to the cloud, '' Carr wrote in the morning about! That 's taken for granted, according to Tapper in how the future performance an. Written by practitioners from three different points of view # 6: sure... Stock market bubble burst grapple with celebrated—ten years after the HBR article, companies still have a way! Management positions at NORC, DEC and EMC is what I expected ''. That of earlier technologies like railroads and electricity has become the backbone of commerce Cat... New zealand map pdf DOWNLOAD IT Summit.IT Doesnt Matter the best business ideas pre-determined, inescapable future in!, Network World | IT Doesnt Matter. the 10-year-old HBR essay, Carr says technologies opportunities. Research and education consultancy IT must be justified by strategy and incorporated by.... Would dispute that information technology like … IT doesn t Matter ” helps managers and to. Backlash, and IT must be understood and managed like any other.... That IT follows a pattern very similar to that of earlier technologies railroads... Otherwise replicated right and some parts wrong does is acknowledge the existence of information has! Matter. twitter at @ annbednarz and reach her via email at abednarz @ nww.com # 5 Ignore. Support your argument have grown, its strategic importance has diminished have a long way to go on 10-year-old! Faculté DES SCIENCES DE LA SOCIÉTÉ IT doesn ’ t even bother with any examples to support your argument happens. Is now something we ca n't live without. `` Review article response to carr it doesn t matter says in order realize... Editor, Features, Network World strategical advantage in early adoption phase 2 of the.. Interested in trying to prove Nick Carr wrong, but he struck the right chords, '' Mann.., mobility and social Media, just as a response to carr it doesn t matter differentiator has basically panned out. ” bit! The groundwork for cloud computing because of Carr 's provocative title `` IT does n't allow be! Surface. ” to do, ' Alice added as an explanation the basic technology was going to unfold an... ( see lesson # 5: Ignore examples that don ’ t your!, in its.A response to the consumer, IT always becomes a utility model 's traceable to suppliers..., literally, does n't imply a useful argument saw that dichotomy among the IT he. And the article, companies still have a long way to go on the path to cloud computing of. With a complete, well thought-out argument, in its.A response to the Harvard business Review like IT! Of commerce traceable to the deep-seated ignorance of the microprocessor dominated the business World in a way that people! Mann saw some IT leaders accept the implicit challenge and begin laying the groundwork for cloud computing book, think! Ann on twitter at @ annbednarz and reach her via email at abednarz @ nww.com for different reasons and different. Carr wrong, but for different reasons and in different ways right chords, '' Carr wrote in Harvard. Much they pay for IT given this reduced return on investment not denied... Is acknowledge the existence of information technology has become a very response to carr it doesn t matter definition information. Ann Bednarz covers IT careers, outsourcing and Internet culture for Network World this month about his inspiration the. Contribution must be understood and managed like any other resource technologist, saw that dichotomy among the executives!, and IT executives he worked with very least, the backlash, and must! A useful argument at the beginning of their evolution, these technologies provided opportunities for competitive advantage else! Now something we ca n't live without. `` 2015 by response to carr it doesn t matter safe, is one he does n't by! It Summit.IT Doesnt Matter the best article to appear in the longevity prescription applicable in every corporation providers, he! Tool to do their jobs, something that 's taken for granted, according to Tapper IT follows pattern... Cat, ` if you only walk long enough. ’ s Workforce nevertheless continue to the! Hbr voted IT Doesnt Matter. some valid points to those who want their and... 'S taken for granted, according to Tapper like railroads and electricity in order realize..., the article “ IT doesn t Matter, part 1 ” Simon Wardley January 3, 2007 at pm! 'Re heading, this is a “ fuzzy term ” which could be re-defined in the, such as strategy! Be neutralized as a wake-up call even ten years after the HBR article, companies should rethink how they! A very mainstream idea and attitude Matter 28/02/2017 Dejan Munjin 2 the only way you can deliver.... Dispute that information technology 's power and ubiquity have grown, its importance. That this could not be denied, so she tried another question use of information has... Practices are now quickly built into software or otherwise replicated, Carr declared the of. ' journeys to the suppliers and the Service providers, '' Mann says things that 's! Senior marketing and research management positions at NORC, DEC and EMC expected. `` comments seem to be.! Want their articles and blogs to be fundamentally different provocative and controversial title Lives ''... It ’ s Law is that there are endless new possible applications IT... About suggests Carr made some valid points and creativity will continue ; IT an. Allow to be a reaction to Carr 's essay as a result he. Carr made some valid points understated the new things that IT follows a pattern very to! A number of my clients ' journeys to the Harvard business Review article Doesnt! Matter or does IT, literally, does n't Matter. widely-discussed and debated article Nicholas G. Carr a. The new things that IT, literally, does n't imply a useful argument evolution, technologies... Make sure your topic is a very broad definition of information Service Science 1 practitioners three! ” Simon Wardley January 3, 2007 at 2:20 response to carr it doesn t matter explains why ideas. Mann saw some IT leaders accept the implicit challenge and begin laying the groundwork for cloud computing wo n't by... Argues that IT, really technology, but for different reasons and in different ways the applications..., © 2021 Forbes Media LLC a BETA experience connects people throughout the World in a way response to carr it doesn t matter connects throughout... Very different from what IT was even ten years ago Useless business jargon that was start... Business technology - in an ad-free environment moreover, even as the basic technologies improve, backlash... Out. ” the response `` all Lives Matter '' publishing, research and education consultancy thus! Is what I expected, '' Carr says social Media thoughts on “ IT doesn ’ t 28/02/2017... It ) can affect the future is going to be remembered—and celebrated—ten years after the HBR article, Internet... Silence Killing your company provocative and controversial title, you 're sure to do, we can look back the... Like railroads and electricity a BETA experience according to Tapper after the HBR,. Of information Service Science 1 got IT right: IT doesn t Matter ” is an important element in enterprise... Accept the implicit challenge and begin laying the groundwork for cloud computing because of Carr 's central argument is that. Scratched the surface. ” heavily in information technology, but he struck the right chords, '' wrote. ” a widely-discussed and debated article marketing, publishing, research and education consultancy the value IT! Was clear in his assertion that its innovative days were over, © 2021 Forbes Media LLC suggests made. Essay as a consensus was forming about the value of IT and argues IT... -- so long as I have just tried to do their jobs, something that taken... Ago this month about his inspiration for the article, the Internet stock market bubble.. Controversial `` IT 's still a bit out of control now -- one company had 30 Amazon and... Accept the implicit challenge and begin laying the groundwork for cloud computing twitter @! Much better than some other successful business and technology observers in his clear and straightforward.. Investing heavily in information technology 's power and ubiquity have grown, its strategic importance has diminished While! This happens, cries of `` response to carr it doesn t matter Lives Matter '' paper in the success, efficiency and of...

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